The Cambridge Dictionary definition of what does innovative mean is as follows: Using new methods or ideas but there’s so much more to innovation than that! Innovation is very much part and parcel of the world we live in today. The world wouldn’t be what it is today without innovation, it constantly evolves, new advances appear every day and people strive to improve in business which means lots of exciting new products and services. Technology itself is the greatest innovation of the 20th century (and the 21st century to date), it’s also incredibly fast-changing which means it is always innovative because new ideas and products constantly update it. Innovation by today’s standards is also about reinventing products and processes, changing them, disrupting them so they become, well, even more innovative!
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